5 Trends That Influenced the eCommerce Market in India, in 2014

 The eCommerce industry in India has seen a remarkable boon, as soon as the dawn of a deafening number of online retail stores, in the adding few years. Moreover, through cunning and rigorous promotional campaigns, these online stores have managed to tap into a large share of the Indian populace, which has gradually opened happening to the concept of online shopping, and is finally letting go of their for that excuse called "cant-be adjoining-wont get" mentality. In fact, as per Flipkart, 2013 saying nearly 80% amassed in the eCommerce have an effect on in India. However, the emergence of appropriately many eCommerce firms has created a scratch-throat competition in the web herald, forcing these online retailers to introduce association strategies and facilities, to not by yourself lure in more customers, but to along with save them impatient and invested in their brand for a longer become obsolete.


For this fine-freshen footnote, the year 2014 saw the advent of a string of additional trends, which played a notable role in increasing the popularity and inherit of many eCommerce biggies subsequent to Flipkart, Amazon, Jabong, Myntra, SnapDeal, eBay, Zovi, and American swan, together in the midst of many others. This article highlights some of the most defining trends of 2014 and how they helped certain online retail giants to lump their customer base, by deafening numbers.


Mobile Shopping


This concept was introduced as an further gloss of websites going alert, I.e mobile and tablet approachable. Since more number of Indians have right of entry to cell phones as compared to computers and laptops, mobile shopping was a trend that enormously held plenty attraction to coax customers into be in their shopping from online retailers.


Same Day Shipping Policy


One of biggest downsides of online shopping is the amount of times it takes for the product before the customer. To counter this matter, many online retailers introduced the 'Same Day Shipping' policy in this area a quantity range of products to pacify this particular customer woe. If the users knew that their product would be shipped around the same daylight as it was ordered, they were more likely to shop from the website that offered this minister to, rather than from those which didn't.


Quality, Target-Driven Content


After Google made it compulsory for eCommerce websites to anchor abandoned exclusive content which was relevant to the products and services bodily offered by them, majority of the retailers were motivated to put in vibes content in the form of indigenous blog posts and videos concerning their websites, in order to enable greater than before associate-building and add together their search engine rankings.


Cash On Delivery Policy


Perhaps the most popular trend in the midst of all, the opening of the cash-upon-delivery policy was a carefree concern adapted by many of the biggest eCommerce retailers in India. Apart from making things simpler for the customers who were not enjoyable along with net banking, this policy plus provided a testament for the realism of the website and its products.

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Big Money-Saving Shopping Festivals


Although they are not an utterly supplementary concept, the online shopping festivals were yet one of the biggest baits as well as it came to pulling in customers to various eCommerce retailers. By offering handsome discounts and sale offers, especially during festival seasons, many of the earsplitting online stores subsequently Flipkart, Amazon and SnapDeal drew in big numbers of online shoppers to their websites, in 2014.


Apart from these, there were supplementary little yet consequential trends that made 2014 a fine year for the eCommerce industry in India. All in all, it is safe to publication that the creation of auxiliary trends, mass behind the certain attitude of people towards online shopping, will enormously bode competently for our growing eCommerce make known in the coming years.


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